Own multi-channel growth across Google, Meta, and TikTok with clear ROAS/CAC targets, clean tracking from day one, and weekly optimization sprints.
Traffle is a performance marketing team focused on measurable growth. You’ll lead paid acquisition for a set of accounts, working with a dedicated channel owner (PPC/Social), an analyst, and a creative strategist. Success equals profitable scale: CAC, ROAS, LTV/CAC, and payback.
Build media plans and launch paid acquisition across Google (Search/Shopping/PMax), Meta, and TikTok.
Own weekly sprints: hypotheses, experiments, budget pacing, guardrails.
Structure accounts (keywords, audiences, feeds) to match business goals.
Turn data into action: weekly summaries with next steps and impact.
Keep attribution clean: GA4 events, UTMs/naming, conversion hygiene.
Partner with SEO/Creatives/Analytics on funnels, LPs, and messaging.
Forecast and report on CAC, ROAS, payback; align with stakeholders.
Document playbooks and maintain a learnings library.
3–5+ years in performance marketing (agency or in-house).
Hands-on with Google Ads (Search/Shopping/PMax) and Meta Ads.
Test planning + experiment analysis (A/B; incrementality mindset).
GA4/GTM basics: events, conversions, UTMs; Looker Studio dashboards.
Strong Sheets/Excel; confident with CAC, ROAS, LTV/CAC, payback.
Fluent English; client-facing.
TikTok Ads; LinkedIn Ads (B2B).
Server-side tagging (sGTM) or offline conversions import.
CRO/LP experience; UGC briefing and creative testing.
Google Ads · Meta Ads · TikTok Ads · GA4 · GTM · Looker Studio · Sheets/Excel · Slack/Notion
CAC · ROAS · Cost/Conv. · Payback · LTV/CAC trend
Remote-first; flexible hours with core time 10:00–16:00 EET.
Certified team (Google/Meta/TikTok); mentorship + training budget.
Paid time off & local holidays.
Hardware stipend; tools covered.
Clear career path and quarterly reviews.
1. Intro call (15–20 min): mutual fit, expectations, compensation.
2. Expert interview (45–60 min): channels, cases, approach.
3. Practical task (optional): short audit/plan (paid for seniors).
4. Final: culture/refs & offer.
Response time: we reply within 3 business days.
